How many people use Facebook in the UK? Is it still growing, and who uses it most? We analyzed the latest Ofcom data to answer the questions marketers and researchers are asking about Facebook usage in Britain.
Reach & Growth
How Many People Use Facebook in the UK? (2025)
Facebook and Messenger are used by 93% of UK online adults, reaching 45.9 million users.
Reach increased from 91% in 2024 and 92% in 2023. Facebook reach grew 6% year-on-year in absolute numbers.
Despite years of predictions about Facebook decline, the platform continues growing in the UK. It remains one of the most widely used online services in the country.
Sources: Ofcom Online Nations Report 2025, Ipsos iris
How Many People Use Facebook Daily in the UK? (2025)
Facebook and Messenger daily reach is 69% of UK online adults, representing 34 million people.
The Facebook app specifically has 63% daily reach, up from 57% in 2024. Facebook app overall reach rose to 85%, up from 82% in 2024 and 81% in 2023.
Daily engagement is growing faster than monthly reach. Facebook is becoming more habitual for existing users.
Sources: Ofcom Online Nations Report 2025
Time Spent
How Much Time Do UK Adults Spend on Facebook? (2025)
Facebook and Messenger average time spent is 42 minutes per day. That increased from 39 minutes in 2024 and 28 minutes in 2023.
Facebook iOS app time specifically increased from 15 minutes per day in 2023 to 32 minutes in 2024 to 39 minutes in 2025.
Time spent grew 50% over two years. Users are not just maintaining Facebook habits, they are deepening engagement.
Sources: Ofcom Online Nations Report 2025, Ipsos iris
Which Age Groups Spend Most Time on Facebook? (2025)
Facebook users aged 35 to 54 spend 50 minutes per day on the platform. Users aged 55 and over spend 45 minutes.
By contrast, 18 to 34 year olds spend only 31 minutes per day on Facebook.
Older users drive Facebook engagement. The platform has become core infrastructure for people over 35 while remaining less central to younger adults.
Sources: Ofcom Online Nations Report 2025
Demographics
Who Uses Facebook in the UK? (2025)
60% of Facebook time spent comes from women. The platform skews female in engagement intensity.
Facebook and Messenger is slightly weighted toward users aged 35 and over. It has the highest proportion of 55 plus users among top 10 platforms.
1.7 million Facebook users do not use Instagram or WhatsApp. A small but significant group uses Facebook as their only Meta platform.
Sources: Ofcom Online Nations Report 2025
Meta Ecosystem
How Does Facebook Fit With Other Meta Platforms? (2025)
79% of Facebook and Messenger users also use both Instagram and WhatsApp. That is up from 76% in 2024.
The Meta ecosystem is increasingly interconnected. Most Facebook users are part of the broader Meta universe.
Sources: Ofcom Online Nations Report 2025
Safety & News
Is Facebook Used for News in the UK? (2025)
Facebook is one of the top 4 individual news sources used by UK adults.
The platform serves as a significant news distribution channel, particularly for older demographics who spend more time on the service.
Sources: Ofcom Online Nations Report 2025
What About Facebook and Online Harms? (2025)
Facebook is most commonly associated with potential online harm encounters at 29% of most recent incidents.
This reflects Facebook massive reach and usage. As the most-used social platform, it naturally sees the highest absolute number of harm encounters.
Sources: Ofcom Online Nations Report 2025
- [Ofcom Online Nations Report 2025](https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2025/online-nations-report-2025.pdf)
- [Ofcom Online Nations Report 2024](https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2024/online-nation-2024-report.pdf)
- Ipsos iris